By Julie Tomascik

It’s bright. Yellow. And sometimes mistaken for a weed.

But this crop—canola—is growing in popularity in the Lone Star State.

For nearly 10 years, Justin Crownover and his family have been planting canola on their farm in the Texas Panhandle.

It’s a crop not many think of when shopping at the grocery store. But canola has a strong demand.

Along with cooking oil, canola is used in making salad oils, sandwich spreads and other edible products.

Canola meal can also be used to feed pigs, cattle and poultry.

It’s a crop with a bright future in Texas and on Lone Star Family Farms.

Here’s a look at what it’s like in Justin’s canola fields.

Thanks, Justin, for showing us your farm and your crop. We’ll think of you the next time we pick up canola oil at the grocery store!

Click here to meet other Texas farmers through our Meet a Farmer video series.