By Jessica Domel
Chipotle is at it again. Just months after their ad campaign bashing farmers and ranchers, they once again deal a slap to the face of American agriculture.
The Mexican grill, known for its burritos and tacos, has announced they’ll be importing their beef from Australia. You read that right. Instead of working with ranchers here to meet their needs, they’re going to ship their beef from the land down under all the way to the U.S. That’s an 8,000-mile trip for beef when there’s plenty of hard-working ranchers here willing to do what they can for consumers.
Chipotle says they want their meat to be “responsibly raised.” I’ve known farmers and ranchers my entire life; and I don’t know a more responsible, caring bunch of people. They respect their livestock, the land and the people who will utilize the products they grow. They’re not in it for the money.
I understand that Chipotle is targeting a certain demographic, and that there are people who prefer grass-fed beef over corn-fed. I get that some people don’t want to eat products with genetically-modified products in it. I respect your right to make that choice.
But what I don’t respect is Chipotle’s decision to bypass the many hard-working American ranchers who do have all-natural herds or grass-fed cattle, which is what they’re buying from Australia.
I prefer to use my hard-earned dollar to support businesses, families and agriculture right here at home.
Chipotle, you can keep your overpriced burrito. I trust our American farmers and ranchers.
Great article! I will not be giving them my $10 lunch money any more! Their food tastes good, but HOMEgrown tastes better!!!!
So much for buying local, right!
Jessica, thanks for the post today. Several months back I decided to not darken their door again. The attack on American farmers and ranchers is inexcusable.
Been seeing a lot about this issue lately. I wish more people would realize Chipotle is marketing to them on a double standard.
This used to be one of my favorite restaurants,but no more. Will not patronize anyone hurting the American farmer/rancher.
some how I don’t believe this is about grass fed or natural. It is about money.
Just as well to make my own burrito at home…with American beef. Support American farmers and buy American made products.
Let’s be realistic here. Chipotle made the agreement with Australia because the grass fed antibiotic free beef they offer was at a better price than the Americans wanted or could compete with. This is in large part due to the massive drought we’ve suffered. This years herd is the smallest in what 50 years. Which means domestic prices for beef are going to be high. Domestic ranchers couldn’t provide the amount of meat the company needed at the standards they wanted for the amount of money they were offering. That’s life. And lets be clear if chipotle had bought domestically that would mean our prices would be EVEN higher for organic grass fed beef at the grocery store than they are now. Use logic. You can’t claim to be for a free market capitalist system and then slap the hand of any one who uses that system to their own advantage.
Ya know what? That’s a pretty good argument…but…as far as we know, Chipotle reached out to no rancher organizations to validate that position. When bashing agriculture is part of your marketing plan, there is not a lot of good will out there. For a growing number in agriculture, Chipotle remains on the “just say no” list.
While that may very well be true, chipotle has already left a bad taste in the mouth of American Agriculture. Part of the free market process is that we are free to not buy anything from a company whose marketing practices we abhor, or we dislike the colors on their sign, or where the owners go to church, or any other line of reasoning we feel strongly about.
Bravo, Jessica. Thanks doesn’t even come close to what I feel for your truly honest and insightful article. It’s funny, I used to get incensed over these articles, but now I feel so sad for those who buy in to this complete nonsense. Thanks for being one of the voices of reason out there!