By Gene Hall

Organic. Conventional. Natural. Modern. Local. Grassfed. Grainfed. The choices are endless for consumers when it comes to food and the farmers and ranchers who grow it.

Confusion often reigns as some with evangelical zeal turn up their noses at how you like to eat. Scare tactics are used by everyone from multi-billion-dollar corporations like Chipotle, fond of slamming modern agriculture in their marketing efforts, to animal rights groups like the Humane Society of the United States with their vegan agenda, to scores of individuals who use the Internet as a platform to advance some flavor of the month cause.

Are they doing it to make money at the expense of others? Are they pushing a cause? Or are they just mad at the world? These are the questions that should be asked.

The great thing about American agriculture is you can choose however you want to eat. Be certain there is a farmer or rancher who will grow it for you.

Farmers in Farm Bureau all across Texas are celebrating Food Connection Week Feb. 16-22. Do you ever wonder who grows your food? You can’t know all of them, but we can start the process of connecting. Join us on Facebook and Twitter.