By Amanda Hill

Trader Joe’s or Walmart—does it make a difference? I recently came across an article (via the U.S. Farmers & Ranchers Alliance Facebook page) that said, although Americans say they prefer high-end grocery stores like Trader Joe’s or Central Market, they are more likely to shop at Walmart, Aldi and other low-cost stores for their regular food purchases.

It’s an interesting observation of supermarket savvy shoppers. On one hand, Americans are lucky to have stores that boast such variety. I get lost in the produce section of a Central Market each time I visit, which is only occasionally since we don’t have one near where we live. The rows and rows of fruits and vegetables are almost overwhelming, as are the prices in many cases. These stores provide a high-end service to customers who are willing (and able) to pay a premium.

But what if your grocery budget doesn’t fit with this model? Or, what if you don’t live near a high-end grocery store? Does that mean you have to sacrifice the quality of your food?

Absolutely not. Supermarket savvy shoppers can find healthy options at their neighborhood grocery stores, no matter the name on the door. For many people, price is a major consideration when making our weekly grocery purchases. Stores like H-E-B and Aldi provide a large variety of options at low prices, meaning you can find fresh produce, lean meats and other healthy items for prices that fit your budget.

And you don’t have to feel bad about it.